How It Works
How Marketing Automation Works for Authors — We Build Your System, You Run It
Every module becomes part of your own private system — not ours.
Once it's set up, it keeps working on its own schedule, inside your own account, at no extra ongoing cost beyond your base subscription.
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Four steps, start to finish
Step 1
We set up your system
Onboarding and initial buildout — tailored to your business, your voice, your material.
Step 2
You approve the plan
Review exactly what each piece does before anything goes live.
Step 3
It runs itself
Each capability operates on its own weekly schedule, inside your own account.
Step 4
You grow it over time
Add new capabilities whenever you're ready. Nothing you already own ever changes price.
Why add-ons are one-time, not monthly
Coming soon. Add-ons are still being built and are not available yet.
This applies only to optional add-ons and Theme Packs, not to your base subscription, which stays the one ongoing monthly charge that keeps your whole system running. We don't charge you every month for something we already built once. Your $20/month base subscription keeps the whole system running — your weekly engine, your dashboard, your check-ins. Everything you add after that — each module, each Theme Pack — is a single $25, one-time purchase, priced once and done.
Built on developer tools already under your name
Apricotter's system runs on a small set of developer tools and third-party vendor accounts, set up in your name and billed directly to you at cost — typically around $33/month combined. Nothing about how it works lives on our servers, and nothing about it disappears if you ever cancel.